What do the experts say about Mobile Billboard Advertising? The comments and statistics speak for themselves. No other medium is as cost effective and powerful as Mobile Billboard Advertising.
"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness." - The Point of Purchase Institute
“Mobile billboards boost name recognition 15 times greater than any other form of advertising.” - European Outdoor Advertising Assoc.
“Messages on outdoor mobile billboards have a 97% recall rate.” - RYP and Becker Group
“98% of the respondents felt that the ad created a positive image for the advertiser.” - Robinson, Yesawich & Pepperdine Inc.
“29% say outdoor advertising caused them to visit a retail store within a week.” - Arbitron National In-Car Study
“96% of respondents say mobile advertising is more effective than traditional outdoor advertising (Static billboards).” - Outdoor Advertising Magazine TACA Research
“Mobile advertising generates 2.5 times more attention than a static billboard.” - Perception Research
“81.5% responded that someone else in the vehicle saw the ad.” - Robinson, Yesawich & Pepperdine Inc.
“An equal proportion of respondents first noticed the ad on the side as did first notice the ad on the back of the vehicle.” - Robinson, Yesawich & Pepperdine Inc.
“Americans report spending an average of 15 hours a week in-car, either as driver or passenger. Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. In-car audiences are a vital advertising consideration in all-sized U.S. media markets. Outdoor and radio advertising are very complementary.” - Arbitron Inc. / Edison Media Research