Your mobile billboard advertising strategy is as unique as your brand. With Mobile Billboard advertising you can take your message directly to the areas you need to target with the flexibility and mobility you need to pivot and change tactics during peak performance periods. This leads to greater ad engagements on your mobile billboard message and in turn means that your advertising budget works harder and is more cost effective than most other mediums.
Though traditional mobile billboards evolved as a form of out-of-home (or OOH) mobile advertising, the fusion of mobile billboard trucks and led mobile billboard technologies for advertising has helped ILUM redefine this niche of mobile ad service known as high-impact/high-penetration mobile outdoor advertising.
While the effectiveness of mobile billboards is on the rise, top industry researchers working with Outdoor Advertising Magazine have measured the trajectory of ads served via mobile billboard trucks continue to track on a curve that outpaces all other comparative advertising media (with the exception of television). Mobile billboard advertising now produces a 97% recall rate in studies, and 96% of those surveyed respondents reported that mobile advertising was more effective in capturing their engagement and remaining ‘sticky’ during the following period of message retention, than traditional outdoor advertising.
Did you know that 80% of mobile billboard viewers recall the specific advertisement shown and that most mobile digital billboards result in a measurable sales increase of at least 107%
How do you deliver a message in places where traditional advertising simply isn’t nimble enough to penetrate the market? What happens when other forms of media are unavailable? Mobile billboard advertising doesn’t get cluttered or bottle-necked by other advertisements and tends to cut through the ‘ad blindness’ associated with other forms of advertising (even associated with internet ads today) because the science of mobile billboard placement and routing (when used strategically by a company like ILUM) generally keeps your ad insulated from competitors and other advertisements in general.
Time and again studies show that the ad consumption metrics associated with mobile billboard truck advertising prove that the ad message being delivered is far less likely to be ignored or passively cognitively recognized by drivers, when compared to other advertising they encounter. Mobile billboard advertising also has these important benefits:
Our mobile billboard ads served through our unique mobile advertising truck platforms are also ideal for grand openings, sales, special promotions and events. But don’t take our word for it! Read below and see how our mobile billboard advertising solutions have changed the landscape and profitability of both large and small businesses for owners just like you.
We called ILUM with a last minute campaign. We wanted to promote our newest beverage product to all the patrons of a huge Monday Night Football Game. ILUM and their staff received our images on Monday morning and had 3 trucks dispatched to the stadium 3 hours before kick off and stayed 2 hours after. Our phone rang off the hook!!
Our 1 week campaign around the streets of South Florida was a wonderful experience. The staff at ILUM stayed in contact with us. At one point the customized route we decided to go with turned out to be not the best. ILUM advised us, we changed the route and they did not charge us for the 4 hours of the “bad” route we sent to them!!
We called ILUM on a Wednesday. Within 24 hours they activated our campaign – they assisted with the ad, coordinated the custom route and had seven 22ft Large Vinyl Billboards blanketing Central Florida.
We called ILUM with an idea. Their creative team executed far beyond our wildest dreams. The 3D Mobile Showroom they put together was amazing. We covered over 2,000 miles in Florida and had an amazing response! We will definitely use ILUM again!!
From idea to reality, just amazing and great RESULTS!